Adam Lonergan
1 min readFeb 24, 2020


There are some links in my article that will lead you to information about the science of intermittent fasting — by physicians and nutritionists — and much more you can find online.

Your claim that people who eat in the morning are healthier is wrong — that’s what my whole article is about.

You’re right about one thing; no brand invented eating in the morning. And I didn’t claim anyone did.

If you enjoy eating in the morning, keep doing it, but don’t feel like you have to (like corporate marketing has led people to believe).


“Breakfast™” (what people think it means): Eating first thing in the morning when you wake up.

Breakfast (what it really means): The first thing you eat after any period of fasting (break/fast).